News Story

HRH The Princess Royal to open The National Brewery Centre, Burton



Burton upon Trent, Staffordshire, UK – On Tuesday 21st September 2010, Her Royal Highness, The Princess Royal, is to officially open the new Burton-based National Brewery Centre which includes the former Bass Museum and visitor attraction now re-opened as ‘The Brewing Experience’. The Centre celebrates the UK’s brewing heritage and the industry’s far-reaching influence on beer making techniques throughout the world.

Mike Stickland, chairman of Planning Solutions Ltd, the company responsible for the National Brewery Centre, said: “We are honoured and delighted that Her Royal Highness will be able to visit us on the 21st of September to officially open the Centre.”

“It’s fitting that The Princess Royal carries out this role, as I understand that she opened our first incarnation, The Bass Museum, on its inception in 1978.

“This Royal visit will mean a lot to the people of Burton and all of the team here that have worked so hard to re-open the facilities and create ‘The Brewing Experience’. This will certainly bring further awareness to this valuable heritage centre. I think that it’s fair to say that we are all rather excited and looking forward to next month’s visit.”

Situated in the heart of the town that is synonymous with the British brewing industry, Burton upon Trent, the site of the National Brewery Centre was originally home to the Bass Museum and more recently the Coors Visitor Centre, which closed during the summer of 2008.

Totally refurbished, it incorporates a great deal of the Bass family history and the heritage of brewing in the UK.

More details will be announced shortly.

ENDS